Keywords: Strategies Marketing, Small and Medium-Sized Enterprises (SMEs), Recession, Fuzzy Analytical Network Process

University of Mazandaran
Faculty of Economics and Administration Science
Title: Identify and Prioritize Strategies Marketing Small Medium-Sized Enterprises for Survival in Recession on Based Fuzzy Analytical Network Process ( FANP)
Supervisor:
Dr. Mohammad reza Tabibi
Advisor:
Dr. Maisam Shirkhodaie
Author:
Marjan Tabasi
October 2015

1. 1. . Srinivasan ↑

1. 1. . Kotler & ikclion ↑

1. 1. . Shompiter ↑

1. 1. . Oyang ↑

1. 1. . Gulati ↑

1. 1. . Lilien ↑

1. 1. . Rollins ↑

1. 1. . Usman Ahmed ↑

1. 1. . Small & Medium Enterprises(SME_s) ↑

1. 1. . Carson ↑

1. 1. . Bjerke & Hultaman ↑

1. 1. . Schidehutte, et al. ↑

1. 1. . Hoy ↑

1. 1. . Hills, et al. ↑

1. 1. . Moriarty & Jones ↑

1. 1. . Fox ↑

1. 1. .Doing Business ↑

1. 1. . Recession ↑

1. 1. . Strategic Marketing ↑

1. 1. . Product- Market Refocusing ↑

1. 1. . Slater & Laot ↑

1. 1. . Changes in Product Offering ↑

1. 1. . Changes in market Offering ↑

1. 1. . Cost Leadership Strategy ↑

1. 1. . Reduction ↑

1. 1. . Small and medium-sized businesses ↑

1. 1. . Wong & Aspinwall ↑

1. 1. . UNIDO ↑

1. 1. ۱٫Chang, et al ↑

1. 1. . Economies of scale ↑

1. 1. . Bridson ↑

1. 1. . Roth ↑

1. 1. . Fapohunda ↑

1. 1. . General Electric (GM) ↑

1. 1. . Disney ↑

1. 1. . Heuwelt-Packard (HP) ↑

1. 1. . American Business Press ↑

1. 1. . Meldrum & Fewsmith ↑

1. 1. . Microsoft ↑

1. . McGraw-Hill Research’s Laboratory of Advertising Performance ↑